BABY BOOMERS ARE DRIVING THE MARKET
95% OF PEOPLE OVER 45 NEED READING CORRECTION
73% OF THOSE OVER 45 ARE BABY BOOMERS
- Boomers are the largest, most fashion conscious group in history
- They are more affluent than their parents
- They are willing to pay more for style and quality
- They purchase new styles more often
I.Line readers are uniquely positioned to meet this growing demand with elegant design, premium materials and superior technology that appeal directly to baby boomer tastes.